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Imara Jones on the Strategy Behind Trump’s Anti-Trans Ads

Imara Jones didn't necessarily set out to be the founder of a news organization: her company, TransLash Media, grew out of a documentary series she made in 2018 about being trans in the age of Trump. The organization has been reporting on the trans community ever since — reporting that is now more urgent than ever. So today, we speak to Imara about the election and how she’s leading in this moment.

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