How to Reinvent a Magazine, with Wired’s Katie Drummond
Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue.
That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years.
As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era.
Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up.
Help us plan for the future of Channels by filling out a brief survey: voxmedia.com/survey. Thank you!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Datum:
- Duur:
Gerelateerde podcastafleveringen
/https%3A//megaphone.imgix.net/podcasts/e4384094-e69c-11e8-8066-d3e055e78c28/image/c9e40c7e1baaea55eee29ba9541579b7.png%3Fixlib%3Drails-4.3.1%26max-w%3D3000%26max-h%3D3000%26fit%3Dcrop%26auto%3Dformat%2Ccompress)
Meer afleveringen van Channels with Peter Kafka
-
How to Reinvent a Magazine, with Wired’s Katie Drummond
Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue. That property is Wired — the place that told you about the internet before the... -
Meta's Adam Mosseri explains how Instagram really works - and how he wants to build Threads
Adam Mosseri's official title is head of Instagram, Meta's massive photo and video app. He also runs Threads, the Twitter clone the company launched two years ago. Unofficially, he's become one of Meta's chief explainers, frequently... -
How Apple trapped itself in China
The iPhone you’re reading this on was made in China. For a long time, that fact was a huge part of Apple’s success story: Working hand-in-hand, Apple and China built a sophisticated supply chain that let Apple manufacture very...