How to become a Substack Star with Emily Sundberg
What's the best way to describe what Emily Sundberg does?
Substacker? Influencer? Journalist? Brand-builder?
Let's go with "yes". And she does a much better job of describing herself in our conversation, where we talk about how she went from being a laid-off marketer at Meta to a one-woman business with a devoted following and a revenue line that’s up and to the right.
A very quick primer for those of you haven't heard of Sundberg and her Feed Me newsletter - she’s building a very interesting publishing company that revolves around her reporting, insights and taste, aimed at people who make good money and spend some of it on very nice restaurants, shops and hotels in places like London, LA and New York. My assumption is that a slice of her audience doesn’t do any of that at all — but wants to read about people who do.
In olden times, Sundberg might have a column in a glossy magazine - and in fact she spent some time working at places like New York magazine on her way up. Today what's left of the glossy magazine world would love to attach itself to her. It’s a very 2025 proposition.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Datum:
- Duur:
Gerelateerde podcastafleveringen
/https%3A//megaphone.imgix.net/podcasts/e4384094-e69c-11e8-8066-d3e055e78c28/image/c9e40c7e1baaea55eee29ba9541579b7.png%3Fixlib%3Drails-4.3.1%26max-w%3D3000%26max-h%3D3000%26fit%3Dcrop%26auto%3Dformat%2Ccompress)
Meer afleveringen van Channels with Peter Kafka
-
Why the Algorithm is Making Comedy Boom, Again
The last time I talked to Jesse David Fox about the comedy boom it was… March 5, 2020. Since then, some things have changed. But in other ways it’s just the same: comedy - or at least, some kinds of comedy - seems almost custom-built... -
What is TV’s endgame?
A decade ago, Disney CEO Bob Iger freaked out the media industry by acknowledging something many of us saw coming — his previously unassailable TV business was starting to erode. But even with a 10-year warning, today’s moguls seem... -
Why Trump is defunding NPR and PBS - and suing Rupert Murdoch
Reporting on the place you work is not fun. But it is an occupational hazard for media reporters — particularly for NPR’s David Folkenflik. That’s because National Public Radio — along with Public Broadcasting Service, its TV...