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How I Built This with Guy Raz

Guy Raz | Wondery Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

Beschikbare afleveringen

  • diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

    Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers...
  • Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

    Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk.  Today, we meet Victor...
  • Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

    For decades, a dozen eggs was just… a dozen eggs. No story. No real branding. No reason to care who produced them. Then Matt O’Hayer came along and asked a question almost nobody in America was asking: what if store-bought eggs could...
  • Advice Line: What’s Your Value?

    In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves. First, Meagan from Vermont questions whether an experiential pop-up concept for her...
  • Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

    Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand scrubber out of extra-rough foam, and it...
  • Advice Line with Hernan Lopez of Wondery

    Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students. Finally, Casey in Idaho seeks new...
  • Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

    Bobo’s: Beryl Stafford.  A Single Mom Turns a Baking Project into a $100M Business At 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daughters to raise. She needed...
  • Advice Line with Miguel McKelvey of WeWork

    Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care...
  • Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

    Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Most founders expand the “right” way: local → regional → national → international. Cameron Healy totally skipped the “national” part.  When Kettle Chips was still an upstart...
  • Advice Line with Alexa Hirschfeld of Paperless Post

    Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or...
  • Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

    Most entrepreneurs think the hardest part of building a company is the product. For Jim McKelvey — co-founder of Square — the hardest part was the system around the product. Because Square wasn’t just competing with other startups...
  • Advice Line with Pete Maldonado and Rashid Ali of Chomps

    Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh...