The Tetris Company: Henk Rogers
Tetris is one of the most popular video games of all time, and Henk Rogers helped make it happen. He first discovered the game at a convention in 1988, and immediately saw how elegant and addictive it was. As a software developer based in Japan, Henk set out to obtain selected publishing rights, but waded into a tangle of red tape that stretched from Japan to the U.S. to the Soviet Union. He eventually ventured behind the Iron Curtain to bluster his way into the obscure government office that managed Tetris. While in Moscow, Henk also met the game’s inventor, Alexey Pajitnov, and the two of them hit it off. After much legal wrangling across many time zones, Henk and Alexey won the worldwide rights to the game; and today, Tetris has sold over 500 million copies.
This episode was produced by Sam Paulson, with music by Ramtin Arablouei and Sam Paulson.
Edited by Neva Grant, with research help from Katherine Sypher.
You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Datum:
- Duur:
Meer afleveringen van How I Built This with Guy Raz
-
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome stigma and get more people talking about her... -
diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers... -
Advice Line with Marcia Kilgore of Beauty Pie (June 2025)
Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk. Today, we meet Victor...