When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
Redefine Meat co-founder and CEO Eshchar Ben-Shitrit long had aspirations to lead a company, though he never imagined taking the risk to start his own. But learning about the environmental harms of mass beef production, plus having to answer his kids’ questions about what happens to baby cows at certain farms, was enough to convince him to say goodbye to corporate life and join the plant-based revolution.
This week on How I Built This Lab, Eshchar recounts his path from product manager to marketing executive to Redefine Meat — the company he launched in 2018 to commercialize 3D-printed, plant-based steaks. Today the company’s printed beef, lamb and pig alternatives can be found across Israel and Europe, with imminent plans to enter the U.S. market.
This episode was produced by Kerry Thompson and edited by John Isabella, with research by Chris Maccini.
Our music was composed by Ramtin Arablouei. Our audio engineer was Gilly Moon.
You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Datum:
- Duur:
Gerelateerde podcastafleveringen
/https%3A//content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg)
Meer afleveringen van How I Built This with Guy Raz
-
WHOOP: Will Ahmed
As a Harvard squash player, Will Ahmed discovered his game improved when he focused on things like sleep, diet, and time spent recovering from training. He was convinced that granular health and heart data would become invaluable to... -
Advice Line with Justin McLeod of Hinge
Hinge founder and CEO Justin McLeod joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Justin describes Hinge’s new initiatives around intentional dating. First, Jessica in Toronto, Canada asks... -
Chobani: Hamdi Ulukaya (2022)
As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the hairpin turns of building a yogurt...