Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg
On this week’s episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google’s U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the JBP (joint business plan) deal in retail media (18:58).
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Meer afleveringen van The Digiday Podcast
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Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg
On this week’s episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google’s U-turn, keeping its third-party cookies in Chrome after all and... -
Google’s antitrust ruling, Netflix’s latest earnings + Digiday Reporters on Tariff Ripple Effects on Market & Advertising
On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising... -
Tariffs, a retail media reckoning, Meta v. FTC + TikTok creator Alyssa McKay on the latest ban delay
This week’s episode recaps the topsy-turvy tariff changes, Walmart’s rising retail media demands and the U.S. Federal Trade Commission’s antitrust case against Meta. Then TikTok creator Alyssa McKay (16:17) joins to discuss how Snapchat...